To be the first choice in providing market logistics for consumer goods in Sri Lanka.
To provide superior value to our business partners, convenience to our customers and a satisfying working environment to our internal stakeholders.
The company began it’s journey as a stockist for Warner Lambert & Company, Millers Limited, Mayer & Baker, German Remedies and Ranbaxy Laboratories. In 1990 the company identified the potential for Textured Soya Protein (also known as Soya Meat) and embarked on the lucrative proposition of import and distribution. This was the beginning of East West Marketing Services and its distribution network.
The Company’s distribution focus was initiated with a young, dynamic and highly motivated team. The growth was dramatic with enhanced top and bottom lines. All these resulted in the incorporation of a limited liability company on 8th August 1991. Thus East West Marketing (Private) Limited was established. In mid-1993 when Palm Oil drove the growth of the cooking oil category to an unprecedented momentum we took the initiative of positioning our own brand of Palm Oil in addition to edible oils such as Vegetable, Soya, Sunflower and Corn Oil, bringing more growth.
With EWM’s visionary leadership, Turkey brand became a household and a flagship brand name for cooking oil in Sri Lanka. Since then the company has launched a number of leading brands in the FMCG, and Bakery Products categories.
Nawaloka Holdings, a leading diversified conglomerate in Sri Lanka, entered the FMCG sector through its recent acquisition of East West Marketing (EWM) in September 2015. The Chairman of Nawaloka Holdings Jayantha Dharmadasa said, “Nawaloka has always been associated with quality. We have proven this over and over again in the past 70 years. And with the recent acquisition of EWM we continue in this great tradition of supplying quality products to the market at affordable prices.”
Our Yeast Supplier
Milk Powder Supplier
Our Edible oil supplier
-Palm Olein Oil
-Soya Bean Oil
Our Cheese supplier
Products manufactured by the company’s own manufacturing units:
We have a separate Soya meat manufacturing plant under the supervision of production experts in a separate factory premises.
With a myriad of FMCG products that have a wide appeal across different income groups we ensure our products are available island wide through wholesale and retail networks.
Starting in 1993 with palm oil driving growth for the Company in cooking oil soon vegetable, sunflower, soya and corn oil were added to our product list and met with great success. Building on this momentum and insight into the market the Company was able to enviably position its own brands to capture market share. Because of this positioning and our uncompromising attitude towards quality, today our flagship cooking oil brand Turkey has become a household name and a market leader.
Since these early successes EWM has managed to launch several new brands into our FMCG and bakery products.
Established in 2003 the Company offers a range of leading bakery ingredients and equipment ranging from ovens, cake mixers, and bread slicers to molders. It is the exclusive representative in Sri Lanka for world’s renowned France’s Saf Levure, one of the largest manufacturers of yeast. Backed by a substantial sales force the bakery division is able to target the food sector through hotels, restaurants and bakeries.