Inspired to be the Brand of World Class standard to excel consumer lifestyles
-Aligning Marketing & Non Marketing functions in to the gravity of Brand-Mantra to sustain the Value Proposition “Quality” & “Standard”.
-Supply Chain integration as a competitive strategy to sustain the Value Proposition.
-Relationship Marketing Strategies to enhance Market availability & Brand visibility.
-People strategy as a Sustainable input to win the Brand positioning & react to head-on Market competition.
-Consistency in brand communication strategy to maintain the positioning domain of Brand “Turkey”.