+94 11 7441111 eastwest@ewm.lk

Mission Vision and Values

Brand Vision

Inspired to be the Brand of World Class standard to excel consumer lifestyles

Brand Mission

-Aligning Marketing & Non Marketing functions in to the gravity of Brand-Mantra to sustain the Value Proposition “Quality” & “Standard”.

-Supply Chain integration as a competitive strategy to sustain the Value Proposition.

-Relationship Marketing Strategies to enhance Market availability & Brand visibility.

-People strategy as a Sustainable input to win the Brand positioning & react to head-on Market competition.

-Consistency in brand communication strategy to maintain the positioning domain of Brand “Turkey”.

Brand Values


High Quality