CSR

East West Marketing provided much needed relief to pilgrims at the sacred Sri Pada mountain, treating them to steaming hot cups of its Dimbula Tea recently. Stopping by the company’s pit stop located close to “Makara Thorana”, thousands of pilgrims savored the refreshing aroma and flavor of Dimbula Tea before heading out again.

“Dimbula Tea has received an immensely positive response from consumers since its launch earlier this year. We recently had the honor and privilege of serving Dimbula Tea to thousands of fatigued pilgrims on route to the revered Sri Pada shrine. It was a delight to see them relish their cuppa before continuing on their ascent” said Mr. Jayantha Dharmadasa, Chairman – East West Marketing.

Produced using the finest tea leaves and state-of- the-art equipment, the refreshingly mellow Dimbula Tea is grown above 4000ft on the serene highlands of Dimbula. Capturing the distinctive taste of the region, it is a full bodied aromatic blend with unique flavors that will please even the most discerning palate. Dimbula Tea is available in all leading markets in Kahata and BOPF grades.

Venerated by Buddhists, Christians, Hindus and Muslims alike, Sri Pada or Adam’s Peak is one of Sri Lanka’s most revered holy sites. The annual pilgrimage season is from Unduwap Poya in December to Vesak Poya in May with January to February being the busiest periods during which the mountain witnesses the heaviest influx of pilgrims. Making the ascent through the nights to reach the top in time for sunrise, they often find themselves battling cold and fatigue often seeking relief in a cup of tea.